No one,
according to Tim Parks, predicted that writing would become any less a vocation and more a career choice:
In the second half of the century the cost of publishing fell considerably, the number of fiction and poetry titles per annum shot up (about forty thousand fiction titles are published in the US each year), profits were squeezed, discounting was savage. A situation was soon reached where a precious few authors sold vast numbers of books while vast numbers of writers sold precious few books. Such however was the now towering and indeed international celebrity of the former that the latter threw themselves even more eagerly into the fray, partly because they needed their declining advances more often, partly in the hope of achieving such celebrity themselves.
It became clear that the task of the writer was not just to deliver a book, but to promote himself in every possible way. He launches a website, a Facebook page (I’m no exception), perhaps hires his own publicist. He attends literary festivals all over the world, for no payment. He sits on the jury for literary prizes for very little money, writes articles in return for a one-line mention of his recent publication, completes dozens of internet interviews, offers endorsements for the books of fellow writers in the hope that the compliment will be returned. It would not be hard to add to this list.
