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"Dear Sir, I am Prince Kufour..."

Given that so few people are fooled, why haven't email scammers of the famous 'Nigerian' variety upped their game? A new paper on the subject by Cormac Herley explains:
Our analysis suggests that is an advantage to the attacker, not a disadvantage. Since his attack has a low density of victims the Nigerian scammer has an over-riding need to reduce false positives. By sending an email that repels all but the most gullible the scammer gets the most promising marks to self-select, and tilts the true to false positive ratio in his favor.
Brad Plumer goes further:
Scamming people, after all, costs time and money. Herley notes that everyone who responds to a scamming ploy “requires a large amount of interaction.” The worst thing that can happen, from the scammer’s point of view, is that a savvy person starts responding and toying with the scammer. (Teddy Wayne, a writer for The Awl, recently conducted an amusing three-month Facebook correspondence with a man from Malaysia pretending to be a beautiful woman — this is a nightmare for scammers!) Better to keep the e-mails predictable and tired. That way only the most unsuspecting suckers respond.